3. For each of my interviewees, the price point was the most
important factor for them. The first student I interviewed was completely
paying for college on his own. His parents told him to take out a loan, and he
was completely self-reliant when it came to school expenses. He felt that if
the price was too high, he wouldn’t be able to afford it and therefore wouldn’t
buy a membership for the tutoring service. They were also considered with the
tutoring style. Since not all people learn the same, they would need to know
that the tutors would be able to adjust to their learning style.
4. My segment would be most likely to buy their membership
online, using a credit card to automatically charge the membership fees each
month. The first interviewee would be the only one involved in the purchase decision
because he pays for himself, but the other two interviewees would consult with
their parents before they purchased the membership. They would all consult with
someone that had a membership and ask them if it was affective before they
bought one themselves.
5. The interviewees all said that their exam grades and
class grades would be a reflection on the “rightness” of the product. If they
were successful in their classes, then they know that the tutoring membership
was worth it and they would continue purchasing the membership. However, if
they consistently didn’t get the grades that they wanted with the tools the
membership provides then they would think the product wasn’t right for them.
Conclusion:
Most people will consult with someone, like their parents,
before their purchase. It was also important to get other people’s feedback so
they knew the product was effective before buying a membership. Price point and
learning style were the most important factors when purchasing a tutoring
membership.
Pricing is hugely important as I already see how much money can go to waste on Study Edge alone. College students are already broke as it is and if finance becomes or is already an issue then it can drastically change many components of your opportunity. Definitely, the overall "rightness" of the product revolves around the effectiveness of the service provided.
ReplyDeleteI think you got some really good information, learning to factor in tutoring styles and price, as everyone's circumstances are different, and it's important to make your product available and useful for as many people as possible. I also think your product especially is interesting, as you brought up the fact that grades and exam scores are relatively quick and direct metrics to how useful your product was to the consumer.
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