1.
The segment that I have chosen is Gainesville, Florida
because my product is a tutoring service that is geared towards University
students, so it seems fitting that I focus on the Gainesville area.
2.
I interviewed two sophomores and a junior as my
tutoring service is for students that have started taking classes that focus
more on their major rather than general education classes.
3.
The two sophomores stated that they had just
begun their transition into their major courses, and it was a kind of shocking
change. For them, the classes had been pretty easy up to this point, and they
felt like they didn’t have any forewarning before things started getting
harder. They felt that a lot more was expected of them without much transition
time. The junior student said that this was her hardest semester yet, and she
felt like professors and TAs were getting less and less helpful. She said her
professor was involved with a lot of research on campus, so she didn’t think
she had much access to him. They all felt that a tutoring survive would help
them do well in their classes. All of the students I interviewed said that they
would use the tutoring service throughout the year to clarify lectures in
class, but they would use them much more frequently around exam time so that
they were well prepared to pass the exam. As for the where, they would attend
in-person teachings and then catch up on things online on their own.
4.
When the students identify their needs, they
said they try to form study groups in their classes. They also try to take advantage
of videos posted on YouTube and Khan Academy to clarify the concepts.
Conclusion:
Given that Gainesville is primarily made of students and is
considered a “college town” I think my tutoring service would be received very
well. This segment has tutoring services for general education classes, but not
for higher-level classes, and the students I have interviewed have stated their
need for tutoring services in these types of classes.
